Customer Experience Matrix
This is the blog of David M. Raab, marketing technology consultant and analyst. Mr. Raab is founder and CEO of the Customer Data Platform Institute and Principal at Raab Associates Inc. All opinions here are his own. The blog is named for the Customer Experience Matrix, a tool to visualize marketing and operational interactions between a company and its customers.
Friday, February 16, 2024
Sunday, October 29, 2023
Thursday, September 14, 2023
Saturday, July 01, 2023